这个只有课程安排，找不到参考教材的名单

第一学期：
Professional Skills in Marketing (core module)
This module lays the foundation for the development of skills in teamwork through providing opportunities for formal study and practice.

Contemporary Issues in Marketing
This module aims to enrich your understanding of marketing as an academic discipline and a body of practice, posing questions about the nature of modern marketing thought.

or Principles of Marketing
The aim of the module is to introduce the ideas of marketing and how they influence economic and cultural activity.

Research Techniques and Applications (core module)
This module will develop your knowledge and understanding of the nature, scope and types of marketing research, the range of research methods and techniques available to the market researcher and their application to marketing problems.

然后从以下的课中选修一门：
Consumer Behaviour
This module provides students with an introduction to the study of buyer behaviour and consumer research.

Retail Marketing
This module aims to increase your knowledge and understanding of the role of marketing in retailing and vice versa.

Sport Marketing
This module aims to investigate the application of modern marketing techniques to the sport industry.

Small Business Marketing
This module develops your knowledge and understanding of marketing in the smaller enterprise.

Principles of Tourism
This module aims to provide students with a sound basis for understanding tourism as a concept, an activity and an industry.


第二学期：
Marketing Management Applications (core module)
This module is based on live, �hands-on� projects undertaken by groups of around seven students.

Research Evaluation and Research Design (core module)
This module focuses on how academic, published research may be evaluated in terms of its theory, methodology and knowledge systems, and then shows how these apply to academic research in marketing, in particular to producing research proposals and to the design of your dissertation.

然后从以下的课中选修两门：
International Marketing
This module develops your knowledge and understanding of how the marketing concept can be applied within the framework of competitive and changing world markets.

Retail Buying and Merchandising Decisions
The aim of this module is develop an understanding of the principles of buying and merchandising in the retail sector.

Services Marketing
This module aims to give students an understanding of the distinctive nature of marketing in service organisations and to critically assess the development of services marketing theories and their application in this diverse environment.

Marketing Communications
This module is designed to build on existing knowledge and to help students to recognise, analyse and criticise the diverse range of theories that underpin marketing communications activities.

Destination Marketing and Management
This module seeks to identify and critically evaluate the management and marketing issues associated with tourism destinations.


Social Marketing

Logistics and Channel Management
This module aims to develop an understanding of logistics, channel relationships and the supply chain.



p.s. 有些课名就是书名，可以根据这个去查查。这不是最后的课程安排，大家参考一下，心里有个底就行了。。一般主修的课基本都不会变化太大，其它的可能每年会有些改变，也可能不变。。