英国斯特灵华人社区
Stirling Chinese
来源：University of Stirling 官网。
The Centre for Publishing Studies provides a comprehensive and coherent approach to all forms of publishing. The programme covers the whole process of planning, editing, production, marketing and publication management. It is dedicated to teaching the best current publishing practice, so the detailed content varies from year to year as a result of the rapid changes that are transforming the industry worldwide.
Programme Objectives
In close contact with publishing businesses and the changing needs of the industry worldwide, the teaching team aims to equip you with the qualities – intellectual and practical – that are needed for a successful working life in publishing. The programme seeks to foster the techniques of team working as an essential attribute of the professional publisher today.
Structure and Content
There are usually 35 to 40 students on the programme. The programme begins in September and lasts for one academic year, extending over two semesters. It provides a concentrated and comprehensive introduction to publishing with assessment by module and project work, as well as by examination and a 15,000 word dissertation.
Students who successfully pass all the examined modules are able to graduate in June. The programme is demanding, stimulating and enjoyable and indeed many publishers now consider it to be the equivalent of a year’s experience within a publishing company. Our graduates occupy senior positions in both commercial and not-for-profit publication enterprises throughout the world.
The programme content includes:
Publishing in Theory and Practice
Effective Writing and Editorial Skills
Marketing
Print and Electronic Production
Production Control and Management
Publishing Law
Intellectual Property
Publishing Business and Finance
Design and Typography
Electronic Publishing
Internet and Online Publishing
Image and Text Manipulation
Sales and Distribution
New Media Development
The above topics are covered via the delivery of six modules:
Publishing Dynamics, Contemporary Issues and Practices: This module provides a broad overview of the varieties of publishing currently practised (books, magazines, journals, newspapers, electronic and online publishing) and develops the business skills necessary to succeed in publishing.
Marketing, Management, and Communications: Electronic publishing and the internet have transformed publishing, providing new opportunities for reaching readers. They also offer dramatically different means of marketing publications. This module presents a range of strategies that take advantage of these new opportunities and develops both traditional marketing and production skills.
Publishing Project, Editing and Effective Writing: Each student will define a Publishing Project and then produce it in a physical form, analysing the practical issues that emerge in its creation. It might be a book dummy, magazine, or a style for a range of CD productions. Marketing and business strategies of this product will also be defined.
Publishing Dissertation: This is an intensive piece of research on a topic of your choice relevant to publishing and approved by the Programme Director. Work extends over both semesters: most of the research is carried out in the period between December to early February, with delivery in April.
Electronic Publishing Lab Classes: Weekly classes provide practical training in a range of software for image manipulation and text layout, plus web design skills. Software packages include Adobe Photoshop, Adobe InDesign, Quark Xpress and Macromedia Dreamweaver.
Design and Editing Classes: Weekly classes provide training in editorial practice and understanding publishers’ scheduling and work routines.
Equipment and Study Facilities
You will have exclusive access to a wide range of electronic equipment and facilities. You are expected to become familiar with both PC and Macintosh computer systems. All computers have internet and email access. The University is fully networked with SuperJANET access and connection to a wide range of online services. The University Library has an excellent collection of books and journals in relevant areas. The Library also owns a number of hand presses and papermaking equipment, which you are taught to use, to gain a sense of the traditional crafts of publication.
Delivery and Assessment
The programme is taught through a combination of lectures, seminars, small groups and one-on-one classes. Electronic and internet publishing are taught through practical sessions and workshops. You will work in teams for marketing case studies and DTP projects and will also be advised on how to enhance your individual presentation skills.
Career Opportunities
The MLitt programme has proved particularly effective for those who hope to enter the world of publishing for the first time, but it has been equally successful with already established professionals who want to enhance their skills. The programme has welcomed students from many countries throughout the world, who have learned to value its determinedly international approach. Internships (work placements) are available with a wide range of book and magazine publishers.
不知道官网的资料你满不满意。因为不是学这科的，没有评语。
欢迎将要来Stirling的同学加入我们。。
The Centre for Publishing Studies provides a comprehensive and coherent approach to all forms of publishing. The programme covers the whole process of planning, editing, production, marketing and publication management. It is dedicated to teaching the best current publishing practice, so the detailed content varies from year to year as a result of the rapid changes that are transforming the industry worldwide.
Programme Objectives
In close contact with publishing businesses and the changing needs of the industry worldwide, the teaching team aims to equip you with the qualities – intellectual and practical – that are needed for a successful working life in publishing. The programme seeks to foster the techniques of team working as an essential attribute of the professional publisher today.
Structure and Content
There are usually 35 to 40 students on the programme. The programme begins in September and lasts for one academic year, extending over two semesters. It provides a concentrated and comprehensive introduction to publishing with assessment by module and project work, as well as by examination and a 15,000 word dissertation.
Students who successfully pass all the examined modules are able to graduate in June. The programme is demanding, stimulating and enjoyable and indeed many publishers now consider it to be the equivalent of a year’s experience within a publishing company. Our graduates occupy senior positions in both commercial and not-for-profit publication enterprises throughout the world.
The programme content includes:
Publishing in Theory and Practice
Effective Writing and Editorial Skills
Marketing
Print and Electronic Production
Production Control and Management
Publishing Law
Intellectual Property
Publishing Business and Finance
Design and Typography
Electronic Publishing
Internet and Online Publishing
Image and Text Manipulation
Sales and Distribution
New Media Development
The above topics are covered via the delivery of six modules:
Publishing Dynamics, Contemporary Issues and Practices: This module provides a broad overview of the varieties of publishing currently practised (books, magazines, journals, newspapers, electronic and online publishing) and develops the business skills necessary to succeed in publishing.
Marketing, Management, and Communications: Electronic publishing and the internet have transformed publishing, providing new opportunities for reaching readers. They also offer dramatically different means of marketing publications. This module presents a range of strategies that take advantage of these new opportunities and develops both traditional marketing and production skills.
Publishing Project, Editing and Effective Writing: Each student will define a Publishing Project and then produce it in a physical form, analysing the practical issues that emerge in its creation. It might be a book dummy, magazine, or a style for a range of CD productions. Marketing and business strategies of this product will also be defined.
Publishing Dissertation: This is an intensive piece of research on a topic of your choice relevant to publishing and approved by the Programme Director. Work extends over both semesters: most of the research is carried out in the period between December to early February, with delivery in April.
Electronic Publishing Lab Classes: Weekly classes provide practical training in a range of software for image manipulation and text layout, plus web design skills. Software packages include Adobe Photoshop, Adobe InDesign, Quark Xpress and Macromedia Dreamweaver.
Design and Editing Classes: Weekly classes provide training in editorial practice and understanding publishers’ scheduling and work routines.
Equipment and Study Facilities
You will have exclusive access to a wide range of electronic equipment and facilities. You are expected to become familiar with both PC and Macintosh computer systems. All computers have internet and email access. The University is fully networked with SuperJANET access and connection to a wide range of online services. The University Library has an excellent collection of books and journals in relevant areas. The Library also owns a number of hand presses and papermaking equipment, which you are taught to use, to gain a sense of the traditional crafts of publication.
Delivery and Assessment
The programme is taught through a combination of lectures, seminars, small groups and one-on-one classes. Electronic and internet publishing are taught through practical sessions and workshops. You will work in teams for marketing case studies and DTP projects and will also be advised on how to enhance your individual presentation skills.
Career Opportunities
The MLitt programme has proved particularly effective for those who hope to enter the world of publishing for the first time, but it has been equally successful with already established professionals who want to enhance their skills. The programme has welcomed students from many countries throughout the world, who have learned to value its determinedly international approach. Internships (work placements) are available with a wide range of book and magazine publishers.
不知道官网的资料你满不满意。因为不是学这科的，没有评语。
欢迎将要来Stirling的同学加入我们。。
多谢大家的帮助啊 ！好感动啊，我们一起去的人很多的啊，你学什么专业啊 要不要我介绍帅哥美女给你认识啊！呵呵呵 我们去了还要靠大家多照顾呢！！！我的MSN是[email protected]
)
引用内容：
.23. 回复：[求助] postgraduate publishing studies
shine(2007-3-23 8:19:08) IP:139.153.13.*
===============================================
这边我看过学sports study 的讲义。大概是说些什么人体一天需要多少大卡的热量，如果过多会使身体肥胖，什么运动多久消耗多少大卡之类之类的。看上去很容易理解，应该挺好学的~
shine(2007-3-23 8:19:08) IP:139.153.13.*
===============================================
这边我看过学sports study 的讲义。大概是说些什么人体一天需要多少大卡的热量，如果过多会使身体肥胖，什么运动多久消耗多少大卡之类之类的。看上去很容易理解，应该挺好学的~
再次申明一下,我不知道这位是看的哪份讲义,也许是本科的吧,反正硕士的体育绝对不是念这样的内容的,也根本不是想像的那么好学的,最好对英国的社会历史文化都有一定了解的相对会觉得轻松一点,并且最好对哲学之类的过来前也看一下,因为有些课一上来就跟你讲哲学,不懂的话完全不知所云.
